Under the programme, people who have benefitted from any of the schemes launched by SP can register themselves with the govt and get a chance to represent the UP govt.
In a major outreach programme and to showcase development in the state before the Uttar Pradesh election in 2017, chief minister Akhilesh Yadav has called upon people who have benefitted from any of the schemes launched by the Samajwadi Party government to come forward and become brand ambassadors of the state government.
Under the programme, ‘UP Ki Nayi Chalang’ (UP’s new leap), people who have benefitted from schemes like the Samajwadi Pension Yojna, the laptop distribution scheme, direct benefit transfer for farmers, Lohiya Awas Yojna and skill development scheme can register themselves with the government—the numbers and email addresses for which have been made public—and get a chance to represent the UP government.
“My government and I have tried to solve the problems of people living in both cities and villages, students, farmers, women, the malnourished, everyone. We started the laptop distribution scheme and the results are visible. I feel happy when people from villages come to me and say their kids used the laptops to study or to start a business—it has become a source of employment. Not just this, even work on the Lucknow Metro and the Agra-Lucknow Expressway has generated employment for many, be it labourers, engineers, contractors, suppliers, truck drivers,” Akhilesh Yadav was quoted in the advertisement by the Uttar Pradesh government which invites people to register for becoming the state’s brand ambassador.
The move, analysts say, will not only help the Samajwadi Party government spread the word about the development work initiated by them but will also help them target people who support other parties.
“This initiative will help the party achieve two purposes. First, people who may otherwise be supporters of other political parties but have benefitted from the state government’s schemes will get attracted towards SP. Second, the public and not the government will spread the development message. Making the public a part of one’s campaign is always a good strategy,” said S.K Dwivedi, a Lucknow-based political analyst.
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