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Leading online supermarket bigbasket enters UP, begins operation in Lucknow


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Lucknow: Bigbasket, one of leading online supermarkets in India announced its arrival into Uttar Pradesh with the launch of its operations in Lucknow. Bigbasket claims to offer over 15,000 products in the grocery and the household segment. The company currently operates in 12 cities and is popular among customers to deliver fresh quality produce at competitive prices.

Customers can log on to bigbasket.com or simply download their app to place an order. Company said with the support of high-end technology and intelligent analytical system bigbasket allows convenient grocery and household shopping. Abhinav Chaudhry, co-founder, bigbasket, said, “Uttar Pradesh is a high growth market for us and we are excited to launch our services in Lucknow. We are currently present in 12 cities and will be soon entering many others. We are confident to revolutionize the grocery shopping experience for the people of Lucknow.” He added that bigbasket also offers guaranties that further exemplifies their consumer centricity.

It assures three guarantees: firstly, they guarantee time delivery or the consumer gets 10% refund on the total bill, secondly bigbasket express assures quality which is the customers don’t find satisfactory, company will take it back without any questions, and lastly even if a single item from your order misses, they refund 50% of product value.

The company will operate from a central warehouse, from where all orders will be delivered in the city of Lucknow through vans owned by bigbasket. All the backend processes are backed by high-end technology to ensure error-free operations. Chaudhary said, “The Company benchmarks itself against global operating standards and has consistently achieved on-time delivery rates of more than 99% and order fill rates (fulfillment of all items being ordered) of 99.1%.”

The bigbasket.com was founded in December 2011 in Bangalore by a team of five – V S Sudhakar, HariMenon, Vipul Parekh, V S Ramesh and AbhinayChoudhari. The team has both offline and online retail experience, as they had earlier set up India’s first e-commerce site FabMart.com in 1999, and then established the Fabmall-Trinethra chain of more than 200 grocery supermarket stores in southern India. Bigbasket claims to have over 14,000 products from over 1000 brands and presence in Bangalore, Hyderabad, Mumbai, Pune, Chennai, Delhi-NCR, Mysore and Coimbatore, with plans to expand to other cities soon.


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