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GOING GREEN: TOI GETS LUCKNOW TO CYCLE

Cycle Track

We realized that while many have taken to cycling on these tracks, the city could well turn into a cyclists’ haven.

In this campaign, which will end with chief minister Akhilesh Yadav cycling with school students on May 20 morning, TOI will bring to its readers the various aspects around cycling – how it keeps you fit and healthy, how cycles can be exciting enough to become a lifestyle statement. We will also find out what are the issues coming in way of people using them.

We also felt that people needed to be inspired to take their cycles out and get onto the tracks.
And, who could inspire them better than school children. The first step will be taken when the chief minister cycles along with young boys and girls, especially for TOI’s campaign, to send out a message to people of Lucknow.

 

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