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NEW TOURISM POLICY 2016 – UTTAR PRADESH AS A TOURIST FRIENDLY STATE

April 18, 2016

“Tourism will be accorded the status of industry and all facilities will be extended to this sector to make the visit to Uttar Pradesh a pleasant experience for tourists.” ~ Akhilesh Yadav, Chief Minister Uttar Pradesh

Image Source – uttamup.com

Image Source – uttamup.com

 

Chief Minister Akhilesh Yadav has recently released the new “Uttar Pradesh Tourism Policy 2016” under which basic facilities at tourist places will be upgraded. After 1998, it is for the first time that a new tourism policy has come up in UP. The policy envisages identifying new tourism avenues in the state, development of tourism circuits and other initiatives.

After inaugurating a tourism complex at his native Saifai village in Etawah, Yadav said, “It is the responsibility of the state government that more and more facilities are extended to those coming here.”

Objectives of “New Tourism Policy 2016”

Image Source - uptourism.gov.in

Image Source – uptourism.gov.in

 

The policy aims to reinforce Uttar Pradesh’s image as a tourist-friendly destination, promote private sector to proactively participate and invest in tourism sector and use information technology enabled tools and services to enhance the overall travel experience.

Apart from this the policy envisages efficient delivery of on-ground amenities.

The policy document comprising every aspect of tourism in the state, is aimed at addressing the current challenges, faced by tourism in the state such as inadequate support infrastructure at tourist destinations, inadequate availability of skilled labour, poor visitor management at sites – especially religious destinations, lack of conservation of heritage sites and safety of tourists. In 1998, the number of foreign tourists who visited the state was recorded at 7.27 lakh which rose to 29.09 lakh in 2014.

“The incentives and initiatives in the new policy will definitely address the current needs and enhance investments in the sector,” said CM Akhilesh Yadav.

Associations

Image Source – lucknowobserver.com

Image Source – lucknowobserver.com

 

Yes Bank is the knowledge partner with the state government in the new Tourism Policy. The state government has carved a niche for itself in the tourism sector in the country with initiatives like The Heritage Arc, Taj Mahotsav, Hot Air Balloon and the World Bank funded Pro-poor Tourism project.

To crystallise these initiatives and create favourable conditions for investments in the tourism sector, the state government has released this policy to provide much needed boost by granting industry status to it.

Uttar Hamara feels that with this new tourism policy, Uttar Pradesh is definitely going to be one of the most preferred tourism places for travellers and explorers. 

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