March 9, 2016
After hosting a series of successful events and outreach activities in Kannauj, Kanpur, Allahabad and Varanasi, Facebook’s ‘Boost Your Business’ program – an initiative mooted by Chief Minister Akhilesh Yadav has now reached Lucknow.
Facebook’s ‘boost your business’ initiative has garnered all the support from Uttar Pradesh government. Chief Minister Akhilesh Yadav has directed authorities to provide all possible assistance to Facebook for this initiative. The programme will continue till March 11, 2016. The initiative aims at training small and medium entrepreneurs to use Facebook to further their businesses. These micro and medium entrepreneurs are being trained to maintain a long lasting relationship with their clients. The program had been started from Kannauj and will conclude in Lucknow district at a ceremony where the CM would be the chief guest.
According to the officials in Lucknow, more than 1000 pages have been created and around 1500 SMEs have been trained on how to grow their business using Facebook Pages.
In the state capital, Facebook’s on-ground team has covered Aminabad, New Aminabad, Aiya Ganj and Chowk area in Lucknow so far. Over the next few days, the Facebook team will go to other famous market and business hubs of the city and will educate businesses about how they can use Facebook to build an online presence that helps them grow. The team will help them create business pages on Facebook and will also educate them on ways through which they can maximize the digital reach of their business and its products.